The Pacific Institute

Led end-to-end product design and creative direction for PX2, a video-based, youth education product.


Leveraged skills in UX Design, product research and brand adaptation for PX2 in over 10 countries and in 5 languages. Conducted contextual inquiry and customer validation. Applied user research triangulation methods such as personal and group interviews, questionnaires, in-person surveys and social media, activity analysis, personal inventories, observations, and photo and video ethnography.



Premium product clients included: Pete Carroll and the University of Southern California football team, and the USA National Swim Team prior to the Beijing Olympics.



Client: The Pacific Institute

Executive leadership: Lou Tice, CEO & Jack Fitterer, President

Curriculum Production and Copywriter: Christy Watson, Vice President


Website: www.thepacificinstitute.com

Objectives & Goals:

Design the user experience.

Conduct research, contextual inquiry and customer validation.

Elaborate prototypes

Adapt the product for international markets, including Japan, China, Latin America, US and UK.

Customize product versions for USC football team and the USA National Swimming Team.


My Role:

Creative Director

UX Designer

UI and Visual Designer

While I filmed the second version of PX2

youth around the world were simultaneously participating in live PX2 trainings.


Manchester and London


Kenya and South Africa


Mount Everest




© Copyright 2017 Roberto M. All rights reserved.