Roberto HCD Process

Industrial Design (Technical Training)


Graduate-level Certificate in Filmmaking


User-Centered Design Certificate, Graduate-level program

Department of Human Centered Design & Engineering, University of Washington

2006 Creative Director at The Pacific Institute

Created video education products informed by applied cognitive science from Stanford University.


2007 Developed the educational product, PX2, which sold in over 10 countries and in 5 different languages, Began applying the IDEO methodology and Design Thinking.


2009 Began to practice UX design.


2011 Began consulting on UX / UI Design projects.

Human-Centered Design Process (HCD)

I design experiences to guide and influence the user's behavior.


User and context

User Journey


User emotional highs & lows

Business needs

Affinity diagrams

Persona and scenarios

Brainstorm facilitation


Define the Design Question

The problem that we are solving and the MVP features

to apply the appropriate design principles to those needs.

*Sketching  *Task flows  *IxD  *Paper prototype

Wireframing:  I use Illustrator CC, Photoshop CC or The Sketch 3 App

UI visual design and patterns

I use Illustrator CC, Photoshop CC

Prototyping tools: Axure, Adobe Muse, inVision and Flinto



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