Startup Weekend

Mobile & Wearables Winner for

"Best Business Model"

Worked with mechanical and electronic engineers, business and iOS developers to create Watch Tracker, a product that allows users to pro-actively monitor the items they use daily. Through a mobile and smart watch application, users track items by placing a 1mm flex-circuit sticker on them.  Watch Tracker prevents the stress of losing what you use most.


Startup Weekend is a 54-hour competitions where developers, designers, marketers, product managers and entrepreneurs form teams, build products and launch startups.

Team Members:

Jonathan Gagliardoni: Business Development

Roberto Morales: UX and UI Designer

James Hurliman: Mechanical Engineer

Robin Callender: Software - Electronic Engineer

Cole Bratcher: iOS Developer

John Nguyen: iOS Developer



Objectives & Goals:

Elaborate a mobile app for users to monitor their personal belongings.

Create a UI for a working mobile prototype in 54 hrs.

Design a hardware bracelet prototype.

Co-create the UX and business presentation.

Validate UX and product features.

Create brand identity.


My Role:

UX Designer

IxD / UI Designer


1st Attempt

2nd Attempt

Final MVP



© Copyright 2017 Roberto M. All rights reserved.